Two custom tools for luxury mobility
How OOM (Object Of Metamorphosis) went from fragmented operations to a complete digital ecosystem: a CRM to manage equipment and services, and a hotel beauty booking application for their hospitality partners.
The Challenge
OOM (Object Of Metamorphosis), a luxury mobility company offering beauty and hairdressing services in prestigious hotels, faced major operational challenges:
- Manual management of hotel partnerships and services, with no centralized tool to track equipment, contracts, and opportunities
- No online booking system — clients had to contact the front desk, leading to lost bookings and a fragmented experience
- Hairdresser availability and scheduling managed through spreadsheets, with no real-time visibility on planning and commissions
- No consolidated data on performance, revenue per hotel, or service profitability
The Solution
We designed and developed two complementary tools: a custom business CRM built on Twenty CRM to manage B2B operations, and a complete SaaS application for hotel beauty service bookings:
Custom business CRM
Centralized management of equipment (SKU, serial numbers), service delivery with integrated logistics, quote and invoice generation with PDF export, and a redesigned calendar with month/week/day views.
Hotel booking platform
Complete SaaS application allowing hotel guests to book beauty services via QR code, with a seamless booking flow, Stripe payments, and real-time notifications.
Service provider management
Dedicated PWA mobile app for hairdressers: schedule management, mission tracking, automatic commission calculations, and payouts via Stripe Connect.
Automation & Analytics
Automated quote and invoice sending by email, bestseller system, performance dashboards per hotel, and real-time revenue tracking.
The Results
Digitalized bookings
Quote processing speed
Administrative workload
“Thanks to Taly, we finally have a complete view of our business. The CRM lets us manage our equipment and services end-to-end, and the booking app has transformed the experience for our hotel clients.”
Founder
CEO — OOM